Do You Need My Help?

The business email database consists of approximately 1.2 million records.
The consumer email database consists of approximately 2 million records.

This means that of a database of 3.1 million businesses you can reach only 38% of the market through email.
From the 11 miilion consumers on our database, through email you reach only 18% of the market.

Campaigns need to include a marketing mix of email, direct mail, above the line etc.

Direct Mail can often create a far greater response than email for many reasons, but there is a myth that email marketing is the cheapest and fastest route to glowing return rates.

Email marketing requires the professionalism and skills associated with any communication channels within the marketing spectrum. It also requires a full understanding of the elements detailed below. Can you answer our questions?

  • Want Sales?
  • Want Replies?
  • Want Clickthroughs?
  • Want Open Rates?

ALL OF THESE DEPEND ON:

PRODUCT
  • How competitive is the product?
  • What are the main USP's of the product?
MARKET
  • How do you define the market profile?
  • Is it from historical data?
  • Is it just guesswork?
  • Are there separate markets?
OFFER
  • Is the offer relevant to the market?
  • Does it encourage a reply or action?
  • Is the offer clear?
SUBJECT LINE
  • If you were a stranger, would you open it?
  • Is it exciting, interesting and calling for action?
CONTENT DESIGN
  • Is your design built on creativity or designed to make sales?
  • Do you understand the difference?
DEDICATED OFFER PAGE
  • Would you consider a landing page that emphasises the offer?
WEBSITE
REPEAT  BROADCASTS
  • One-off email shots are often wasteful. Would you consider repeat broadcasts?
LEARNING
  • Would you benefit from extra knowledge?
  • Would you consider us handling your campaign?

 

Averages

Delivery Rates over last 12 months

90 to 95%

Open Rates over last 12 months

4 to 11%

Click Through Rates over last 12 months

8 to 13%

NB. These are only averages and cannot be guaranteed.

We do understand business and have long experience in the communication industry.

We can offer you various alternatives as part of our menu of services.

SERVICE ONE

You may choose to be supplied with Lists, List Cleaning, Data Appending, Email Broadcasting, Email and Landing Page Design  etc.

We are always here to offer advice about which product may offer the most to your business, but only if asked.

SERVICE TWO

We offer a mini proposal showing the suggestions and views of DataQuotes based upon your past history, products, applications and our professional experience and resources.

This is not a consultant type report but a practical and detailed quotation showing our suggestions, backed by our reasons, to help you produce a productive campaign.

The overall cost is £150 + Vat  ( Pre-payable by card )

50% of the fee is discounted from the cost if the proposal is progressed.

The Reasons

It is difficult for any relevant discussion to take place within a simple buyer/seller relationship. The more successful relationships develop from the list seller taking time to understand a client's product, their market and application, and being able to use their experience to evaluate any past errors and to suggest methods to move forward. The buyer also needs to be given the opportunity to digest the new angle of their business from an outside and unbiased view. The objective of the exercise is to allow the full set of opinions to be combined, resulting in a consensus about which direction should be adopted.


The report requires an average of 48 hours to be completed and is despatched by email.

SERVICE THREE

We will conduct your whole campaign.

From list selection through to response tracking; from analytics to lead notification;  from Search Enging Optimisation through to Pay Per Click campaigns.

As a team, we are experienced in all aspects of successful marketing and offer a continuous and personal service working on your behalf.

An average cost ( but naturally dependent on product and company) is £4000 per quarter + vat

Let us know your thoughts or if we can help in any other manner.

Best Regards

Tony Wainwright
DIRECTOR